My name is Beena Malla. I'm the eldest child to my parents. My family members are my mother, father, brother, husband and son. I had my schooling from in ICSE Syllabus at Waltair. I was not a brilliant student at school but always stood among the top ten. Meena, Srilaya, Sneha, Sucharitha, Harisha, Neha, and Prashanthi are all my school friends. Mischief, fun and roaming around the school were our main activities. We used to follow the policy 'Respond in the eleventh hour'. We always stayed away from books until and unless exams appear from the next day. We used to complete home work in the class when the teacher starts checking. My name always remained on the Chalk Board for making noise and talking too much. I memorize my school days even now. Leaving the school after tenth standard was a bad day for me. Do you know why? Only in school you'll be treated as a child. Your mistakes will be overlooked. Once you go to a college all will call you a grown-up. At every mistake you make they'll chide you saying 'You are a grown up now. Don't excuse yourself. Learn to do things better than this'.

Generally in school days every body think that after going to college they get freedom and no homework from there afterwards. But it is only a notion. The fact behind it is you will not be given homework but assignments. A whole bunch of assignments for each subject every day. In school teachers will think 'why to spoil the kids enjoyment' and give you sufficient and little homework. But in colleges lecturers give more than enough work. In school days you'll find time to play. But in college every moment is important for competitive exams preparation. Leave about playing, you won't get time to think of your self even. Sometimes to sleep and eat also there will be no time. I have done my Intermediate in M.P.C. stream. Vani, Amrutha, and Sunitha are my friends at College. I have gone for IIT, AIEEE, BITSAT and EAMCET coaching in the Intermediate but could not get good ranks. At college we used to find time for chats and gossips rarely. Every moment was asked to be spared for the competitive exams only. All used to say 'Complete your Intermediate successfully. If you work hard these two years you'll have a comfortable study mode further on'.

Now Im Doing CA and completed my Inter examinations. I'm Waiting for Results........

MY ACCOMPLISHMENTS:-

During my schooling I was awarded First prize for Quiz Competition in Std.IV V VI IX, First Prize in Std.VI VIII & Second Prize in Std VII IX for Group Singing, First Prize for Rangoli Contest in Std.VI, First Prize in Std.III, IV VII X XII for Essay Writing & First prize for Drawing in Std. XII.I also made a project in Industrial Security Systems during my Graduation.

MY HOBBIES AND INTERESTS:-

My hobbies are reading newspaper & novels, watching movies, listening to music, cooking, mystery shopping, web designing, web surfing, participation in group discussions, elocutions. I read daily the newspapers ‘Eenadu’ and ‘The Hindu’. I prefer Eenadu for local news and The Hindu for Improving my English and International News. I like reading Novels of Carolyn Keene especially Nancy Drew Adventures and Files. Coming to movies ‘Mathru Devo Bhava’ and ‘Titanic’ are my favourite movies. I like window shopping and opted mystery shopping as a part time job. I like web designing and web surfing too. Google is my favourite search engine. I like to participate in elocutions, debates and group discussions where I can express my opinion.

My interests are experimenting for new recipes, writing articles, blogs, and SEO, SEM, SMO, PPC Management. I like to do internet research and learn more and more new things. I have interest in painting, sketching and  drawing, interior decoration, knitting and  stitching too.

I have the habit of reading horoscopes for others too.

LANGUAGES KNOWN:-

English (Neutral Accent) - Read, Write, Speak - Expert

English (US Accent) - Read, Write, Speak - Proficient

English (UK Accent) - Read, Write, Speak - Proficient

Hindi - Read, Write, Speak - Proficient

Telugu - Read, Write, Speak - Proficient

Urdu - Understand words Partially

Bengali - Understand words Partially

REFERENCING STYLES KNOWN:-

• ACS
• AIP
• APA
• AMA
• AGLC
• AGPS/AGIMO
• Chicago
• Harvard
• CSE
• IEEE
• MLA
• Oxford
• Vancouver

SKILLS:-

SEO: Versatile in all aspects of search engine, natural search engine, in depth knowledge of ethical techniques. Worked on search engine like, Google, Yahoo, MSN and understanding of what changes affect the ranking of a websites within search engines keywords.

PPC: Can manage the paid search marketing campaigns in Goggle Adwords, Yahoo. In depth understanding of CTR, CPI, CPA. ROI communication in PPC management.

Social Media: Extensive knowledge in social media and its use in online marketing. Deep understanding of use of Twitter, Facebook, Myspace, other forum and social communities.

Web 2.0: Deep understanding of Web 2.0 and RSS feed and their relationship with online marketing and to increase the traffic of the portal.

Word of Mouth Marketing: Knowledge in managing word of mouth campaigns, Using Viral marketing to send special offers, newsletters, invitation and word of mouth marketing for creating Brand awareness.

Blogs: Deep knowledge of search marketing use of blogs. Strategy for the creation of blogs as well as how to submit articles and Blogs to various social books marking sites.

Content Optimization: Immense Knowledge in content Optimization of all types, search engine affect the following content areas like images, text and products.

Online Reputation and Brand Management: In depth knowledge of online reputation and brand management by monitoring various outlets such as search engine , blogs and social communities, Using techniques like press releases for use of media and new websites for link building.

Web Analytics: Extensive Knowledge web traffic analytical software such as Google Analytics, Omniture, web trends. Through understanding of data reports of SEO, PPC.

Excellent planning and communication skills. Natural presentation and sales skills, particularly in areas of technical data and e-commerce issues.